Projects
What you’ll find below are some examples of my work. I have a passion for using well-designed content for clear communication. I enjoy the challenge of crafting thematic branding for each account I handle so they have a unique and engaging presence. Enjoy browsing these archival documents and links to some live projects. Please don't hesitate to get in touch with any questions.
Member Newsletters
Designer & Content Development
American College of Veterinary Dermatology
California State Parks
Completed 2021
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Write content, take photos, and distribute newsletter to volunteer group to keep them connected to the Parks, announce any upcoming events or volunteering opportunities.
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Highly received during the pandemic when many volunteers were away from the Park for extended periods.
Completed 2023
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Assemble member newsletter with information provided from multiple committees
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Wordsmith content and arrange in an engaging and easy to follow order
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Incorporate relevant imagery
New Company Websites
Design & Development
Sonic Technology Products, Inc.
Manager 2017 – 2023
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Review existing html website and refresh using Wix platform.
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Design thematic branding images, copy and content to showcase wide variety of products.
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Connect with PayPal system resulting in thousands of dollars in sales annually.
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Prioritize readability and navigation
Design & Development
American College of Veterinary Dermatology
Design Team 2022 – 2024
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Member of the Website Committee formed to revamp the existing website to a new page that has a unique member-only area in addition to being a resource for the public to understand about veterinary dermatology and locate a specialist.
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Linked social media pages resulting in increased following and quicker direct to visitor communication.
Company Webpages
Content Management
California State Parks
Manager 2021 – 2022
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Maintain, update, and manage content on 3 California State Park html webpages.
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Write copy and take photos.
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Linked social media pages resulting in increased following and quicker direct to visitor communication.
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Highlight fundraising opportunities, programs, events, and seasonal features of the Park.
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Add safety and closure updates to alert visitors prior to their trip.
State Park Social Media
Content Production & Account Management
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Develop content, produce themed campaigns, and manage California State Park social sites:
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3 Instagram sites & 3 Facebook sites
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Total following 5.5k+
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Write copy and take photos and videos
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Dedicated posting twice a week to South Yuba River SP Instagram page doubled followers within first six months.
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Since managing account, following of Instagram alone has grown 400%.
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Expanded key themes into engaging programming and social content, and develop media library for pre-established content and messaging.
Created innovative social campaign of Ranger PSA videos highlighting rules and safety messaging. -
Feature safety information, programs, events, and seasonal features of the Park. Week-long content about area fire impacting Park reached 32k accounts across platforms.
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Safety info Instagram Reel reached 8k+ views
South Yuba River State Park
Manager 2020 – 2022
Empire Mine State Historic Park
Manager 2021 – 2022
Malakoff Diggins State Historic Park
Manager Fall/Winter 2022
Educational Worksheets
Research, Design & Development
California State Parks
School Tour Manager (2018-2022)
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Research material for creation of educational worksheets to supplement on-site educational programs.
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Write copy and locate or take relevant images to create engaging and educational content.
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Distribute worksheets to teachers for pre or post fieldtrip learning.
Interpretive Brochures
Research, Design & Development
California State Parks
Interpretive Lead (2018-2022)
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Research material for creation of educational brochures for self-guided exploration or as a supplement to guided programing.
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Cemetery Brochure: Revamp existing brochure. Research, write copy and locate relevant images, and design cohesive design.
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Geology Brochure: Work with volunteers to compile their research into an easy to follow format.
Design & Development
American College of Veterinary Dermatology
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Work with the Board to revamp existing ACVD brochure. Edit copy, locate relevant images, and create a cohesive design that encapsulates the mission of the ACVD for the public.